I stayed in Germany (Düsseldorf) for 14 years and worked in the Japanese food industry. I visited many countries and regions during weekends and vacations. I have seen the culture and products of Europe, Asia, the Middle East, and everywhere I went, I was reminded of the beauty of Japanese culture and the Japanese products that are produced from it. I have seen the cultures and products of the places I have visited in Europe, Asia, and the Middle East, and I have been strongly reminded of the beauty of Japanese culture and the Japanese products that are produced from it. Some people who are particular about their food use bonito flakes and kelp for soup stock, and some people who are more health conscious make their own natto (fermented soybeans). Books on Japanese food can be found in supermarkets and bookstores. More and more people are also using Japanese food when they entertain people on weekends. I was surprised, impressed, and amused every day as I worked and communicated with customers. In the midst of all this, I was asked more and more about the tools I use to prepare food, and more and more people said that they wanted something with a story behind it, not just a major product, but something from an unknown maker. I heard many of these voices, and I had a dream to come back to Japan to discover local makers and connect them with overseas markets. I went to a nationwide information session on regional development cooperation corps and found that there was not much information on the number of businesses that were out there in relation to the population, so I decided to move to this area because I thought I might be able to meet some interesting people if I dug up some information. I decided to move here because I thought I might be able to meet some interesting people if I could dig them up. I created 嗣-TSUGU- while working as a member of the Regional Development Cooperation Volunteers and coordinator between the same and different industries in the region and outside of the region. In order to create a more interesting view of the world, we will create an original world and make it a fun place to be while also engaging with artists. We will connect with makers and artists not only in Mimata Town, where we are currently based, but also in other regions and prefectures.

While we cherish the hope of going overseas, we believe it is most important to first make our products known in Japan. Many of our customers become our fans by getting to know and touch our products through our sales assistance. The makers are also very happy when they receive responses from customers such as “I am glad I bought it,” “It will be a gift for my friend,” or “I will buy other kinds next time. I will do my best to firmly establish the meaning of the word “嗣-TSUGU-” as shown below.

We will enjoy selling our products so that everyone can enjoy them by conveying, continuing, and protecting the wishes of the makers of these products while cherishing coexistence with nature, based on the idea of passing on the culture that is contained in the meaning of the word “嗣-TSUGU-“.

The logo is based on the Chinese character for “嗣-TSUGU-,” with the elements of “Japan” and “conveyance (=transmission)” added to create a dignified, sophisticated, and impressive design. The logo expresses the image of transmitting and connecting local products to every corner of the world, both domestically and internationally. The overall shape is an intuitively Japanese “red circle” (i.e., the Japanese flag). The shape of the window is also reminiscent of the decorative windows that have been favored in tea ceremony rooms for centuries, which show the base of the window.

We would like to contribute to the spread of awareness of 嗣-TSUGU- by creating a unique world of “Tradition x Nature, Craft x Craftsmanship, Craft x Art” as an original product of 嗣-TSUGU-.

Please feel free to contact us.